Development of Media Literacy as a Key Requirement of the European Union

  • Danail Danov Sofia Universiry 'St. Kliment Ohridski'
Keywords: media literacy, EU, digitization, technologies


This article traces the key documents of the European Union related to the media literacy development. Along with that it offers a new and more extended understanding of the very concept due to the rapid dynamics of the interaction of various political, technological and socio-cultural factors. The article is a part of an in-depth research offering a self-sustainable model for media literacy development in Bulgaria.


Commission Recommendation on media literacy in the digital environment for a more competitive audiovisual and content industry and an inclusive knowledge society. 2009/625/EC. (2009, 29.08). Official Journal of the European Union. I. 227.

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Washington DC, USA.

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Peicheva, D., Milenkova,V. (2016). Media education policy in Bulgaria. Journal on Efficiency and Responsibility in Education and Science, 9, (1), 60-66.

doi: 10.7160/eriesj.2016.090102

European Media Coach Initiative. Official website of the project. The European MediaCoach Initiative. A project to improve media literacy levels in Bulgaria, Cyprus, Greece, Portugal and Romania. (2017-2020). Available at

Peicheva, D. (2014). Меdia literacy as part of public competency for participation in digital environment. Postmodernism Problems, 4(3), 166-181.

Resolution on media pluralism and media freedom in the European Union (2017/2209(INI). (2018, May 03).

How to Cite
Danov, D. (2019). Development of Media Literacy as a Key Requirement of the European Union. Postmodernism Problems, 9(2), 284-294. Retrieved from