Transformations in the Social Impact: Politics, Media, Social Networks
Abstract
The article analyzes the role of political elites and the media in shaping public opinion and the direction of public attention. Focusing on the transformations in the social impact under the influence of network culture in the online communication environment, it examines how the role of traditional structures of power is transformed, and how this affects political culture, the formation of public opinion, and its participation in socio-political life. Social networks are a means of dialogue and organization, and this requires political elites and the media to consult and comply with active public opinion in the online communication environment.
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