Postmodernism Problems

Communication, society, and media in a hyper-globalizing context: A multidisciplinary and cross-historical perspective

2024-08-08T00:05:36+03:00

The thematic focus of the present issue is represented by the nexus of “communication – society – media,” all represented here by the digital condition, which has become a sine-qua-non characteristic of nowadays increasingly technologized society. The publications reflect an array of topics and a diversity of methodological approaches and contributors. These factors enrich the academic potential and social contribution of this collection.

Gender Stereotypes in Digital Advertising Case study: L'Oréal

2024-08-08T00:05:34+03:00

This paper briefly presents the image of gender stereotypes in media and also in advertising and, respectively, digital advertising. The purpose is to observe if nowadays famous beauty brands (in this case - L'Oréal) still use gender stereotypes in the materials published online, on different social media platforms (in this case – Instagram). Throughout the research questions, the authors discover if there are any gender stereotypes present in the selected corpus, which are the strategies used to spread these stereotypes, and which are the roles played by women and men in the posts. In terms of methodology, two will be used two approaches, adapted to the purpose of this study: first, the coding scheme provided by Goffman (1979) and Butkowski et al. (2019), for photos, and secondly, for videos, the coding scheme elaborated by Dominick & Rauch (1972) and revised by Aramendia-Muneta et al. (2019).

Digital Communication in Japanese Companies: The Corporate Blog. Current Trends, Challenges, and Future Perspectives

2024-08-08T00:05:32+03:00

The present article examines the digital communication patterns exerted by domestic Japanese companies through Japanese-language blogging practices: main characteristics, current trends, challenges, and future tendencies at the intersection of Japanese corporate culture, communication, and the digital realm. After a concise literature review of Japanese corporate identity and predominant cultural features of Japanese management, we will conduct a qualitative content analysis on a selected corpus of Japanese language corporate blogs to investigate the digital corporate discourse (content, types of public, communication strategies, and techniques) on a national level and to inquire into the extent of the impact exerted by the digital evolution of media platforms and the emergence of new AI tools. The implications of the present research are twofold. First, the database we manually compiled contains only Japanese language sources, thus surpassing the linguistic barrier many Western academics confront when researching Asian countries and media content in Asian languages. Examining the Japanese language digital discourse of domestic companies in a post-pandemic globalized context bridges the unceasing gap between the West and the East, thus decentring the focal point from the Western companies and shifting the attention from English-language digital communication. Second, connecting the Japanese-language business discourse with domestic blogging platforms represents another aspect of particular importance neglected by previous research.

Changes in Organizational Communication since ChatGPT AI Usage in Romania for internal and external corporate communication

2024-08-08T00:05:30+03:00

Since their apparition, Large Language Models have been highly used by both individuals and companies for a plethora of personal and professional activities. Considering its capacity of generating text, using large amounts of data available as well as its accessibility, ChatGPT proves to be a useful tool for internal and external communication within companies worldwide. This paper focuses on exploring the changing dynamics in terms of information diffusion between managers, employees, colleagues, and stakeholders within international corporations, with a particular emphasis on the European and American research conducted in the last two years and the personal experiences of ten Romanian managers that use language models in their professional activities and communication. The results show a direct correlation between the usage of ChatGPT to convey important information or assign tasks to the employees, and their augmented productivity, due to better time management and an increased clarity of the delivered messages. While oral communication still plays an important role in establishing personal relationships at the workplace, the written one, facilitated by virtual platforms, is gaining more popularity. This study aims to be a starting point for any future, in-depth analysis of the changing communication organizational dynamics in Romania.

The Digitalization of Personnel Recruiting in Romania During the COVID-19 pandemic

2024-08-08T00:05:27+03:00

The existing literature argued that online recruitment is the future, assessing that online interviews will be appreciated by both recruiters and candidates. The central aim of the paper is to analyze the changes made possible by the COVID-19 pandemic in the recruitment process. The research method used in this article was the individual interviews made on a sample of six former candidates for a job who made an online interview in the last year and four recruiters from Human Resources companies. Three research hypotheses were tested in the research project and only two were confirmed by the data. The results showed that candidates who apply for certain positions prefer that the recruitment interviews be conducted via the Internet because they consider that as an easily accessible means. On the other hand, the results stressed the fact that recruiters declared that they prefer to make face-to-face interviews, the argument for this option being that offline interviews allowed them to create a connection with the candidates and enabled them to analyze the non-verbal behaviors of the candidates. As regards the future of recruiting this is uncertain now and only the passing of time could tell us if the digitalization will succeed or not.

The Internet – Support or Threat to Learning Habits of the Younger Generation?

2024-08-08T00:05:24+03:00

I've often heard young students say, "Let me check on the internet," when they're unsure of an answer. It's also evident that traditional paper dictionaries are rarely used nowadays, with foreign language words being automatically translated online. While the internet provides quick access to information, the accuracy of these answers needs research on sources and may require deep reading of different materials. This raises questions about the internet's role as a learning tool and how it's shaping our learning habits. Conducted in February 2024, a survey among 35 Romanian high school students aged 15-19 serves as the basis for this paper, which seeks to delve into students' internet usage for learning, their platform preferences, and their perceptions of how internet usage affects their learning styles. In conclusion, the paper will underscore the evolving learning needs identified and suggest ways educators can adapt to maintain students' interest in learning, guiding them towards focused research topics that align with their passions and future career aspirations.

The Impact of Social Media on the Involvement of Palestinian Arab Women in the Labor Market in the State of Israel

2024-08-08T00:05:21+03:00

The current article aims to shed light on the impact of social networking sites on Palestinian women in the State of Israel. It began researching the extent of women's involvement in work, the consequences of women's work, and the obstacles they face in the labor market. Then it highlighted the impact that social media has had on the labor market in general, and then the effects of social media on women’s work in particular. Finally, it highlights the impact of social media on the work of Palestinian women in Israel, and how these sites helped them gain income and self-realization in addition to education and awareness, all from within their homes.

Pre-1950s Medicalisation of Sleep

2024-08-08T00:05:19+03:00

Many social studies emphasize that sleep medicalisation has emerged in the 1950s, with the rise of somnology. In this paper, I argue that the medicalisation of sleep is rather selective and incomplete. Building on the remark of one of the founding fathers of the sociology of sleep, Simon Williams’(2005), that if we revisited the nineteenth-century medical texts, we would notice evidence of early, pre-1950s medicalisation of sleep, I analyzed nineteenth-century public health policies and documents in Romania and found evidence that, during the nineteenth century and the first half of the twentieth century, sleep was, de facto, medicalised due to the general trend to medicalise the body. I outline two dimensions of this pre-1950s medicalization of sleep: the rationalization and the hygienisation of sleep.